Roofing SEO: Why it’s important for your business!
SERP displays evolve over time. Google is continually devising new ideas for storing and sharing reputable, informative search results to its users. Google algorithm updates hone the information web crawlers pick up and how they index that information. SEO, or search engine optimization, is a marketing tool that uses keywords, coding, media, and more to provide Google with ample relevant information to deliver to its users. This allows your roofing website to be accurately indexed, leading to higher rankings in SERPs and on other platforms.
The term “SEO” is often used interchangeably with internet marketing. Online marketing is a broader discipline that includes search optimization, but SEO remains one of the foremost digital marketing tools. For this reason, investing in a skilled and affordable SEO service can really boost your roofing company’s search visibility. Since the object of an online presence is to extend brand awareness and generate leads, ethical methods of achieving those goals should be zealously pursued. SEO is crucial to the online success of your roofing company, providing the following benefits:
Brand Development: Roofing SEO can help establish your company in the digital world.
Search Visibility: Proper roofing SEO helps your website appear in more SERPs.
Traffic Relevance: Accurate SEO tactics deliver a more relevant audience to your site.
It’s Cost Effective.
Sure, time is money (and SEO can take a fair bit of time to master), but all things considered, the process comes at a minimal cost compared to the revenue that it can generate for your business.
It brings in high-quality leads.
The best lead is the one that’s going to generate a lot of revenue, and a lot of recurring revenue, right? Based on your keyword choices and targeting efforts, SEO can generate very high-intentioned website visitors that are essentially 90% of the way to closing by the time you ever speak to them on the phone. Let’s say you’re a metal roofing installation and repair company in Austin, TX. Think of the difference between cold calling a nearby property owner versus someone searching “metal roof repair companies in Austin, TX,” and coming across your website. They are looking for something very specific—something that you can offer them immediately—and it is evident in the words they’re using in their Google search.
SEO for roofers is the process of improving your website and its reputation online so that it ranks highly in search engine results pages (SERPs) for keywords related to your services. The higher you rank, the better your chances are of attracting visitors and customers to your site.
How does roofing SEO help my business?
Roofing SEO can help you reach the customers you want where they’re already searching — online. About 85 percent of customers use the Internet to find local service providers, so if you want to reach them, that’s where you need to focus your marketing efforts. With the right SEO strategy, you’ll bring leads who are ready to become customers to your website. SEO closes 8.5 times as many leads as traditional forms of marketing. So, for every client traditional marketing brings you, SEO will get you almost nine, making roofing SEO a must.
Grow your business with roofing SEO services
SEO for roofing companies offers businesses like yours a cost-effective (and proven) channel for attracting leads and generating sales. Managing a roofing SEO strategy, however, takes time and expertise, which is why many contractors partner with an SEO agency